Heidi
Revenue increase from £8m to £40m in 2 years
- Brand identity
- Brand strategy
- Guidelines
- Naming

1Lux is a luxury retail fashion brand started by three friends. With two high street stores and a strong social media presence, they were looking to launch more stores, develop partnerships and boost online sales. We developed a brand strategy and identity that gave them standout from competitors and enabled them to bring a consistent experience across digital and physical spaces.











